Creative Director
AYODEJI ADEBAYO (DayGenius)
Visionary Creative Director with 10+ years of experience shaping brand identities, leading digital transformation, and delivering innovative design strategies.
10+
Years Experience
10+
Brand Launches
30%
Efficiency Boost
Core Competencies
My expertise spans across strategy, design, and leadership, ensuring a holistic approach to every project.
- Brand Strategy & Identity
- Art Direction
- Visual Storytelling
- Design Systems & Guidelines
- Cinematography
- Video Production
- Motion Graphics
- Podcast Development
- UI/UX Development
- Web & App Design
- User-Centric Experiences
- Prototyping & Wireframing
- Content Strategy
- Campaign Execution
- Digital Marketing
- Customer Acquisition
- Adobe Creative Cloud
- Figma, Sketch, Webflow
- HTML/CSS, WordPress
- DaVinci Resolve, Final Cut Pro
- Team Collaboration
- Project Management
- Stakeholder Management
- Cross-functional Leadership
Professional Experience
A journey of growth, innovation, and impactful results.
SquaredFinancial
Dec 2023 – Present | Lagos, Nigeria
- Lead creative direction and execution of visual identity, content ecosystem, and digital marketing strategy across Africa
- Oversee end-to-end creative production from concept to campaign delivery
- Direct cross-functional collaboration to produce visually compelling narratives
- Spearhead content shoots and manage high-performing creative team
Sterling Bank Plc
Sep 2022 – Jan 2025 | Lagos, Nigeria (Remote)
- Created branding assets and visual systems for Fusion app and Unify web application
- Collaborated with product and UX designers to develop user-friendly digital experiences
- Designed motion graphics, videos, and social media creatives for marketing campaigns
- Strengthened Fusion's visual language as a futuristic social fintech brand
Quidax
Nov 2023 – Apr 2024 | Lagos, Nigeria (Remote)
- Developed creative visual concepts aligned with Quidax's brand identity
- Produced design assets and social visuals supporting marketing campaigns
Alpha Mead Group
Apr 2019 – Jan 2023 | Lagos, Nigeria
- Directed UX design and creative communication initiatives for subsidiaries
- Oversaw brand-related content ensuring consistency across channels
- Implemented workflows increasing creative delivery speed by 30%
- Designed user-centric digital experiences strengthening brand credibility
Education & Awards
A foundation of excellence and a history of recognition.
Education
Nexford University | Mar 2024 – Apr 2025
Grade: A
Nexford University | Mar 2024 – Jun 2024
Grade: A
Perxels Design School | Sep 2021 – Dec 2021
Grade: A
Federal University of Technology, Akure | 2008 – 2013
Awards & Highlights
- Directed brand campaigns that boosted engagement across fintech and real estate sectors
- Led multiple rebranding projects achieving stronger visual consistency and recognition
- Delivered over 10+ successful brand launches in 4 years
- Recognized for creative innovation in brand design and video direction
Let's Create Something Amazing
Have a project in mind or just want to connect? Feel free to reach out. I'm always open to discussing new ideas and opportunities.
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